One of the important aspects of marketing is promotional merchandise. It includes all kinds of daily usage items which you could use promoting your company by printing your logo or a promotional message on the item. There is a lot of choice in choosing the type of item you think would be best for your business, like stationary, clothing, non diminishable items like mugs, key chains, car stickers etc.
If you go for clothing like t shirts, sweat shirts and polo shirts, then you will have to be very choosy about what kind of people and how many people you go for. You can equip your employees with the latest promotional clothes, your business contacts, your friends and even normal people. This way, Promotional merchandise would help improve the way your company in being generally perceived. Plus, its free advertisement and free promotion and it can last quite a bit of time to come.
Choosing stationary items to promote your brand can really be a great idea. Basically promotional merchandise works in a discrete way. When the item is used you brand is taken in by the subconscious. Getting a lot of people to know about your products steadily builds a consumer base and the key to maintain and increase this consumer base is to have a strong corporate identity. One way to do this is to get a lot of notepads, pens and pen holders printed with your corporate message and gift it to the corporate friends. The circulation must be as much as possible.
Car stickers too are a free source of promotion; usually they have a corporate slogan or a public service message. Car stickers can also have utility messages like "baby on board" or "just married", but the point is that promotional merchandise really does add a lot of potential to your overall marketing campaign and in some niche markets it’s extremely important because all of your competitors are using promotional marketing.
As mentioned before, promotional clothing can be a source of promotional marketing, corporate clothing is just that. It's a must have for a large scale organisation. Big corporations have to maintain a good profile, have good standards, excellent services and to complement them all, graceful clothing for their employees. This gives the employees a feel of distinction and works as a morale booster. Confident employees are good employees and an organization’s greatest asset.
Corporate clothing is usually like a uniform, with your corporate logo visible, it projects your image towards the eye of the general public. This public image is a critical factor in your marketing equation and you can not afford the situation to be compromised. Carefully select the color combinations, they should be least represent your organization and should attract the largest number of people. Sometimes you have to be a little bit more selective about the colors because of the nature of potential customers.
Your employees represent your organisation at various places, like exhibitions, social work, academic arrangements etc. Corporate clothing is an important aspect needed to be considered in this regard. Interaction between your employees and the people closely occurs in places as such.
It’s human nature to like neat and appealing things, like neatly dressed employees, gracefully behaving employees and in some cases charismatic employees. This gives the overall impression of a well organised and professional company. Today’s economic market place calls for some special efforts to be put in deciding and formulating your promotional marketing policy and corporate clothing is a key factor here.
